Integrated Marketing Campaigns

Crafting cohesive, cross-channel experiences that meet the audience wherever they are and seamlessly guide them through the funnel.

In response to significant healthcare industry changes and growing demand for medical facility renovations and consolidations, we developed a targeted marketing campaign focused on healthcare relocation services. By leveraging an omnichannel distribution strategy via email, social media, and direct sales engagement, the campaign successfully positioned Suddath as a leading authority in healthcare relocations.

• Achieved #3 ranking on Google's first page for "healthcare relocations
• Increased organic traffic to healthcare services pages by 20%
• 15% increase in healthcare-specific leads
• How to Communicate a Medical Office Move" Blog - #1 most engaged post in Suddath's commercial moving
• Step-by-step Healthcare Relocation Guide yielded 100+ downloads

We sought to expand its existing relationship with MD Anderson Cancer Center in Houston. While Suddath had a longstanding partnership with MD Anderson, providing support for a limited number of facilities, the goal of this ABM campaign was to penetrate the broader MD Anderson Houston footprint and establish relationships with more facility managers across the campus.

• 30% increase in the number of facility management contacts within MD Anderson's Houston footprint, expanding beyond the initial limited network
• Emails averaged over 15% open rate & 2.5% CTR
• Suddath successfully secured 3 new contracts within MD Anderson Houston's network

Strategic marketing initiative to pre-lease warehouse space at NXTPoint Logistics' new Tampa facility, launching early 2025. The campaign successfully secured tenants for over 50% of available space before the soft launch.

The campaign established NXTPoint as a premier logistics solution in Tampa Bay area and highlighted strategic location advantages and facility innovations.

• PPC ads, banner ads boosted reach
• Tampa sales team secured new qualified leads from local business events
• Pre-leased 52% of available space
• Secured tenants across major industries

In collaboration with Steelcase, we launched a targeted email marketing campaign aimed at attracting new prospects in need of office interior design solutions.

The campaign focused on showcasing Perdue Office Interiors as the premier office interior design partner across the Northeast Florida footprint. By leveraging data-driven insights, we identified key market segments and crafted compelling, personalized email content to engage potential clients.

Additionally, it highlighted our innovative design solutions, successful projects, and partnership with Steelcase, reinforcing our brand's reputation and positioning us as a leading choice for office interiors in the region.

• 500+ contacts influenced | 5 closed deals | 20.81% CTR
• Exclusive content from Steelcase, including new product launches, design inspiration, and partnership highlights, reinforcing our strong collaboration and expanding our reach through shared audiences.

Executed a comprehensive event marketing campaign for Phase Integration's technology showcase, creating a premier marketplace featuring the BEST manufacturers of commercial technologies from around the globe.

The campaign aimed to increase overall event attendance and effectively engage target audiences through a focused omnichannel strategy, incorporating strategic social media promotions, personalized email marketing, sales team outreach to key prospects, and custom content showcasing innovative technologies and manufacturers.

• Developed compelling content emphasizing innovation and exclusive access to industry leaders
• Generated 75+ qualified registrations through targeted email campaigns
• Achieved 18% open rate and 11% click-through rate on email communications
• Collected 35+ new contacts for future marketing initiatives

Through comprehensive data analysis, we identified a significant market opportunity in e-waste recycling services, businesses expressing challenges in managing electronic asset disposal. Leveraging this insight, I assisted in developing a targeted content campaign highlighting Suddath's nationwide network and specialized e-waste recycling solutions.

The cornerstone of this campaign was an eight-step, interactive guide, which I optimized for search intent and key industry terms. The guide addressed critical pain points revealed in our research, including compliance requirements, data security, and environmental impact. I supported this with a strategic mix of blog posts, social media content, and targeted email campaigns. 

• The campaign's performance exceeded expectations:
• The landing page achieved a #1 ranking for key industry search terms
• Generated an increase in qualified leads within the second quarter
• Conversion rate of 28% for guide downloads
• 10.77% CTR across engaged emails
• 10k contacts influenced, 15 closed deals
• Interactive e-waste guide 
• Dedicated e-waste landing page